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- Implement Adobe Analytics tags, 3rd party marketing pixels (e.g., Bing, Google Floodlight, Facebook/Meta) and tool integrations (e.g., Invoca, Kickfire, OneTrust).
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- Translate business requirements into technical specifications and document in web analytics wiki.
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- Investigate and resolve Adobe Analytics reporting issues related to tagging.
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- Extensive knowledge of Adobe Analytics traffic and conversion variables and success events
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- Partner with internal AEM developers to update data layer, HTML, CSS and JavaScript.
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- Work with Adobe Client Care to troubleshoot and resolve issues with the Adobe Analytics.
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- Be the subject matter expert in the implementation of Adobe Analytics and Adobe Launch/Adobe Experience Platform Data Collection.
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- 2+ years experience with Adobe Analytics and Adobe DTM/Launch required
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- Experience with implementing Adobe Web SDK
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- Experience with debugger tools such as Charles, Observepoint, etc.
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- Experience with project management software such as Jira, Asana, etc.
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- Deep knowledge of digital marketing across social, display, and programmatic platforms
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- Strong analytical and strategic thinking skills
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- Excellent interpersonal and collaboration skills