Adobe Analytics

    • Implement Adobe Analytics tags, 3rd party marketing pixels (e.g., Bing, Google Floodlight, Facebook/Meta) and tool integrations (e.g., Invoca, Kickfire, OneTrust).

    • Translate business requirements into technical specifications and document in web analytics wiki.

    • Investigate and resolve Adobe Analytics reporting issues related to tagging.

    • Extensive knowledge of Adobe Analytics traffic and conversion variables and success events

    • Partner with internal AEM developers to update data layer, HTML, CSS and JavaScript.

    • Work with Adobe Client Care to troubleshoot and resolve issues with the Adobe Analytics.

    • Be the subject matter expert in the implementation of Adobe Analytics and Adobe Launch/Adobe Experience Platform Data Collection.

    • 2+ years experience with Adobe Analytics and Adobe DTM/Launch required

    • Experience with implementing Adobe Web SDK

    • Experience with debugger tools such as Charles, Observepoint, etc.

    • Experience with project management software such as Jira, Asana, etc.

    • Deep knowledge of digital marketing across social, display, and programmatic platforms

    • Strong analytical and strategic thinking skills

    • Excellent interpersonal and collaboration skills