Business Intelligence Analyst

    • Define and implement a reporting, measurement, and attribution framework for a CRM & Loyalty program
    • Lead with a test and learn mindset; ideate, design, and measure A/B tests across different initiatives, collaborate with CRM strategists, designers, and campaign developers
    • Audit Adobe Analytics implementation and provide recommendations to optimize new website feature execution; ensure data flows are accurate, proper tagging and tracking is in place to measure performance, and optimal use of in-platform segmentation, A/B testing, and machine learning capabilities
    • Develop and standardize comprehensive reporting in Adobe Analytics, define the impact of both journey based and promotional campaigns via intuitive dashboards that can be shared across the organization
    • Produce monthly executive reporting and actionable insights on all CRM campaigns, including engagement and incrementality
    • Lead quarterly business reviews to report on overall campaign learnings and opportunities
    • Analyze data to identify consumer behavior, report on historical performance, and develop recommendations for future initiatives.
    • Collaborate closely with CRM & Loyalty Marketing teams; develop hypotheses around user behavior to be explored through data
    • Understand business key performance indicators (KPIs) and how they are considered and leveraged during business analysis
    • Strive to go beyond technical execution; emphasize dot connection and strategic vision
    • 4+ years of digital analytics experience
    • 2+ years of hands-on experience with Tableau data visualization tool including SQL and dashboard building
    • 2+ years of Adobe Analytics, Adobe Launch, and Adobe Target experience with Adobe Certification highly preferred
    • Proven ability to derive and communicate actionable insights to drive strategic decisions 
    • Skilled at clearly explaining technical ideas to a range of audiences, verbally and in writing
    • Detail-oriented and organized, with a high respect for quality control
    • Associate’s or Bachelor’s degree demonstrating skills in quantitative methods
    • Ability to travel to client sites as needed