Marketing

Brand Manager Assessment

Skills Evaluated in the Assessment

The assessment is designed to test skills and capabilities needed to excel as a Brand Manager. Skills evaluated through the test include Market Research, Competitive analysis, Brand positioning, Brand strategy, Brand management, Marketing Communication, Advertising. Functional skills such as Communication, Interpersonal, Stakeholder Management, Problem Solving, and Analytical Thinking are also assessed. The skills are assessed through Multiple Choice, Descriptive, Video and Case Study based questions.

Job Summary

The Brand Managers are responsible for developing and executing marketing strategies to increase brand awareness and sales. They will create and manage campaigns, analyze market trends, and develop pricing strategies. They will also work with internal teams to ensure brand consistency and develop promotional materials. The Brand Manager will also monitor customer feedback and competitor activities to ensure the brand remains competitive.