Marketing

Content Marketing Strategist Assessment

Skills Evaluated in the Assessment

The assessment is designed to test core competencies required to excel as a Content Marketing Strategist such as Content Strategy, Content Research, Keywords Research, Copywriting, Content Creation, Editing, Content Publishing and Promotion, SEO, Content Analytics etc. Functional competencies such as Communication and Interpersonal skills, along with Aptitude, Decision Making, Analytical Thinking and Stakeholder Management related skills are also evaluated. The skills are assessed through Multiple Choice, Descriptive, Video and Case Study based questions.

Job Summary

Content Marketing Strategists key responsibility is to create a content strategy that sets out to achieve business goals along with looking after planning, designing, creating, editing, and publishing relevant content based on the business objectives and users’ needs. They also look after measuring ROI and KPIs, managing the content production budget, tracking analytics etc.