Marketing

Copywriter Assessment

Skills Evaluated in the Assessment

The assessment is designed to test skills and capabilities needed to excel as a Copywriter. Skills evaluated through the test include Creative Written Skills, Marketing Funnel, Behavioural Psychology, Audience Research, Keyword Research, SEO, SEM, Social Media, CMS, Analytics. Functional skills such as Communication, Interpersonal, Stakeholder Management, Problem Solving, and Analytical Thinking are also assessed. The skills are assessed through Multiple Choice, Descriptive, Video and Case Study based questions.

Job Summary

Copywriters are responsible for creating compelling and persuasive copy for a variety of mediums, including print, digital, and broadcast. They must have a strong understanding of the target audience and be able to craft copy that resonates with them. They must also be able to work with creative teams to ensure that the copy is consistent with the overall brand message.