Marketing

Digital Marketing Manager Assessment

Skills Evaluated in the Assessment

The assessment is designed to test core digital marketing related skills such as Market Research, Data Analysis, Marketing Communications, Campaign Management, SEO, SEM, Content Marketing, Social Media Marketing, Paid Social Marketing, Email Marketing, Affiliate Marketing, Marketing Analytics, among others. Functional competencies such as Communication and Interpersonal skills, along with Aptitude, Decision Making, Analytical Thinking and Stakeholder Management related skills are also evaluated. The skills are assessed through Multiple Choice, Descriptive, Video and Case Study based questions.

Job Summary

Digital Marketing Managers are generally responsible for planning, developing, implementing and managing the overall digital marketing strategy including Campaign Management, SEO, SEM, Content Marketing, Social Media Marketing, Paid Social Marketing, Email Marketing, Affiliate Marketing. They also look after measuring ROI and KPIs, managing the digital marketing budget, tracking analytics etc.