Marketing

Market Research Analyst Assessment

Skills Evaluated in the Assessment

The assessment is designed to test skills and capabilities needed to excel as a Market Research Analyst. Skills evaluated through the test include Data Analytics, Data Visualization, Forecasting, Marketing strategy, Market Research, Consumer Behavior, Marketing Communication. Functional and temperamental skills such as Communication and Interpersonal skills, along with Aptitude, Leadership and Stakeholder Management related skills are also evaluated. The skills are assessed through Multiple Choice, Descriptive, Video and Case Study based questions.

Job Summary

Market Research Analysts are responsible for gathering and analyzing data to identify trends and opportunities in the marketplace. They use a variety of methods to collect data, such as surveys, focus groups, interviews, and online research. They then analyze the data to identify customer needs, preferences, and behaviors. They also use the data to develop strategies to increase sales, market share, and customer loyalty.