Marketing

Marketing Manager Assessment

Skills Evaluated in the Assessment

The assessment is designed to test technical and functional skills of the candidate in a comprehensive fashion. Some of technical skills pertaining to marketing domain assessed through the assessment are Marketing Strategy, Market Research, Marketing Communications, Campaign Management, AIDA Model, SEO, SEM, Social Media Marketing, Inbound & Outbound Marketing, PR, Marketing Analytics, among others. Functional and temperamental skills such as Communication and Interpersonal skills, along with Aptitude, Leadership and Stakeholder Management related skills are also evaluated. The skills are assessed through Multiple Choice, Descriptive, Video and Case Study based questions.

Job Summary

Marketing Managers are responsible for designing, developing, implementing, and evaluating strategic marketing plans for an entire organization or lines of business and brands within an organization to attract potential customers and retain existing ones. They also look after market research, trend analysis, pricing strategies, marketing budgets etc.