Marketing

Public Relations Specialist Assessment

Skills Evaluated in the Assessment

The assessment is designed to test skills and capabilities needed to excel as a Public Relations Specialist. Skills evaluated through the test include Relationship Building, Media Management, Market Research, Marketing Communication, Social Media Management. Functional and temperamental skills such as Communication and Interpersonal skills, along with Aptitude, Leadership and Stakeholder Management related skills are also evaluated. The skills are assessed through Multiple Choice, Descriptive, Video and Case Study based questions.

Job Summary

Public Relations Specialists are responsible for creating and maintaining a positive public image for their employer or client. They develop and implement effective communication strategies to promote their employer or client’s products, services. They also create and maintain relationships with the media, and respond to inquiries from the public and the media. They also look after writing press releases, organizing press conferences, and developing promotional materials.