Marketing

Social Media Manager Assessment

Skills Evaluated in the Assessment

The assessment is designed to test skills and capabilities needed to excel as a Social Media Manager. Skills evaluated through the test include Copywriting, Visual Design, Community Engagement, Behavioural Psychology, Analytics, Budgeting, Marketing Campaign Management. Functional and temperamental skills such as Communication and Interpersonal skills, along with Aptitude, Leadership and Stakeholder Management related skills are also evaluated. The skills are assessed through Multiple Choice, Descriptive, Video and Case Study based questions.

Job Summary

Social Media Managers are responsible for developing and implementing a comprehensive social media strategy to increase brand awareness and customer engagement. They should be able to create and manage content across multiple social media platforms, including Facebook, Twitter, Instagram, YouTube, and LinkedIn. They should be able to analyze data and metrics to measure the success of campaigns and adjust strategies accordingly.