Acer India comes up with ‘Back To School’ campaign

Technology brand Acer India has announced its ‘Back to School’ campaign for 2020, primarily aimed at helping students and their parents easily procure a new Acer laptop and ensure that learning never stops.

The initiative comes at a time when education has undergone a rapid digital transformation, with students across the country adapting to online classes, virtual assignments, and remote learning. As homes temporarily became classrooms, access to reliable technology became increasingly important for ensuring continuity in education. Through this campaign, Acer aims to support students with devices that enable them to continue learning effectively from anywhere.

In the newly launched scheme, Acer has partnered with Talent Titan, which uses gamification to deliver tests and assessment tools, making learning more engaging while helping students improve their performance compared to traditional learning methods.

The partnership brings together Acer’s computing technology and Talent Titan’s gamified assessment platform to offer students an engaging digital learning experience. By combining access to technology with interactive assessments, the initiative seeks to encourage continuous learning while helping students prepare for academic challenges.

Unlike conventional assessment methods, gamification introduces elements such as challenges, rewards, and interactive activities to make learning more engaging. This approach is designed to encourage participation and improve knowledge retention while making assessments more enjoyable for students.

Chandrahas Panigrahi, Chief Marketing Officer and Consumer Business Head, Acer India, said:

“In this unprecedented situation, there are multiple opportunities explored with the right technology, particularly helping the students expand their potential to grow and succeed. We believe technology is changing the way millennials learn. With classrooms moving to the living rooms, the best investment any parent can make for their child is a laptop so their learning never stops. Our offers are designed in a way which will help buying, owning and enjoying the PC a great experience.”

The campaign reflects Acer India’s commitment to supporting students during a period when digital learning became an essential part of education. By partnering with Talent Titan, the company extends its focus beyond providing devices to supporting learning through technology-enabled assessments.

Talent Titan’s platform uses gamification to deliver assessments in a more engaging format. The platform is designed to help students practice, evaluate their understanding, and prepare for academic and competitive examinations through interactive experiences.

As schools and educational institutions increasingly adopted online and hybrid learning models, digital platforms played an important role in helping students continue their education without disruption. Access to a dependable laptop enabled students to attend virtual classes, complete assignments, conduct research, and participate in online learning activities from home.

The collaboration also highlights the growing role of partnerships between technology companies and education-focused platforms in supporting digital learning. As education continues to evolve, such collaborations can help improve access to learning resources while encouraging greater student engagement through technology.

For parents, the initiative offers an opportunity to equip their children with technology that supports their academic needs during a period of significant change. Reliable devices combined with digital assessment tools can help students continue learning while adapting to new methods of education.

For students, the campaign provides access to technology that supports everyday learning activities while introducing them to a more interactive approach to assessments. Whether attending online classes or preparing for examinations, the combination of Acer’s laptops and Talent Titan’s gamified assessment platform is intended to support learning in a digital environment.

The ‘Back to School’ campaign reflects the shared objective of Acer India and Talent Titan to support students as education increasingly embraces digital technologies. By bringing together reliable computing devices and interactive assessment tools, the partnership aims to help students continue learning, adapt to changing educational environments, and make the most of technology-enabled education.